I found these facts and figuers on advertising today at Harper's Index (there are plenty more to check out):12/84: Amount spent by the U.S. government on advertising in 1983: $228,857,200
Amount spent by Coca-Cola: $282,150,000 [Link]
4/90: Percentage of all billboards in white neighborhoods in Baltimore that advertise alcohol and tobacco: 20 [Scenic America (Washington)]
Percentage of all billboards in black neighborhoods that do: 76 [Scenic America (Washington)]
7/96: Chances that an American with a 1994 B.A. in journalism works in public relations, advertising, or is unemployed: 1 in 3 [Ohio State University School of Journalism (Columbus, Ohio)]
5/97: Number of bulletproof Bibles manufactured last year by California’s Innovative Marketing Alliance: 1,000 [Innovative Marketing Alliance (Dana Point, Calif.)]
4/05: Amount a Nebraska man made this year by auctioning his forehead to advertisers: $37,375 [SnoreStop (Westlake Village, Calif.)]
9/05: Amount the U.S. spent last year on mosquito nets to fight malaria in Africa: $4,000,000
Amount it paid a consultancy to conduct “social marketing” of mosquito nets: $7,600,000 [USAID (Washington)]
2/09: Rank of Barack Obama’s election among the “biggest day[s] ever in the history of marketing,” according to an Ad Age columnist: 1 [Al Ries, Ad Age (N.Y.C.)]
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